Branding

Navigating Your Small Business Through Recession

Friday, February 12th, 2010

As a small business owner myself, I understand the worries of small business owners and entrepreneurs during times like these.  The most important thing to remember is to not panic.  You can make it through business rough patches with the same attitude you use to get through each day: build your brand, provide excellent service [...]

3 Reasons Contractors Should Register with Angie’s List and the Better Business Bureau

Tuesday, February 9th, 2010

Register with Angie’s List and the Better Business BureauYou may be asking yourself why both. Frankly, I wondered if these organizations competed with each other. So I set out to do some research and find out what the true value of each is to a contractor in today’s economy.

Angie’s List is an online resource for consumers to find reputable contractors. Members rate their experiences with contractors and any contractor who wants to advertise on Angie’s List must have a rating of B. Angie’s List was and is set upRead More

From Small Business Trends

3 Reasons Contractors Should Register with Angie’s List and the Better Business Bureau

Customers Trust Transparent Experts

Tuesday, February 9th, 2010

Every year Edelman releases its Trust Barometer report (Executive Summary) to measure consumer confidence in business and, if we’re taking a cue from Chris Brogan and Julien Smith, identify the biggest ‘trust agents’ helping them to make their decisions. This year the findings are getting some people wondering about the overall impact on social media.

Social media has always “worked” because people trusted the advice and recommendations of people ‘like them’ over the cold marketing they were accustomed to. They trusted thatRead More

From Small Business Trends

Getting Bloggin’: Customers Trust Transparent Experts

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